Advertising
In the City of Leeuwarden there are various options for placing advertisements in the public space. The permit check of the online Environment desk, shows whether you need an environmental permit or not.
Façade advertising, roof advertising and objects on private property
You need an environmental permit to place advertising on a building or to place individual (advertising) objects on your property (such as nameplates and flags). What you must comply with is stated in the advertising policy “Eye for Advertising”.
Displays
No permit is required for displays at shops, institutions and tourist attractions if certain conditions are met. These can be found in the “Regulations for displays in Leeuwarden”.
Advertising on public land
In the City of Leeuwarden you can run advertising campaigns in many ways and have business referrals placed. The local authority has given various (advertising) companies the right to place (advertising) objects in public spaces. Placing objects in public space yourself is not allowed. A list of the various types of advertising objects is given below. Clicking on the type of object will take you to the website of the entrepreneur we currently have an agreement with.
- Abri’s:advertising in bus shelters.
- Digitale billboards: at Bedrijventerrein De Hemrik and the WTC in Leeuwarden.
- Digitale billboards:along major approach and ring roads. The entrepreneur is still working on the placement of these objects.
- Mupi’s: advertising panels of 2 m2. Combined with city maps in some locations. The entrepreneur is still working on the placement of these objects.
- Advertising displays on street lights (high): illuminated objects with references to companies and institutions in Leeuwarden.
- A0-advertising display: Double-sided advertising signs of approximately 88 cm x 120 cm on street lights and on control boxes at traffic lights. For all types of advertisers, cultural and commercial advertising. These objects are also used for cultural events taking place in Leeuwarden and local/government campaigns aimed at informing residents in the City of Leeuwarden.
Public poster pillars
Individuals, cultural institutions and other non-profit institutions can place announcements on these pillars by means of playbills or posters.
Rules
- The part below the edge of the pillars may be covered with posters.
- Intended for communications from individuals, cultural institutions and non-profit organizations (no commercial advertising).
- Please take each other into account and do not hang posters on top of other posters.
- Don’t hang unlimited posters.
- Only stick posters on the poster pillars, hanging them anywhere else is prohibited.
- Discriminatory and racist slogans are not allowed.
- Do not remove the foil.
Locations
- Shopping centre Camminghaburen
- Shopping centre Bilgaard
- Harlingerstraatweg-Poptawei
- Shopping centre Nijlân
- Shopping centre Cambuurplein
- Stationsplein
- Zuiderplein
- Arendstuin
- Vrouwenpoortsbrug
- Verlaatsbrug
- Rengerslaan (in planning)
Outdoor advertising on gullies, tiles, street/play furniture, etc.
Requests for these forms of advertising are consistently rejected, except for modest attributions of sponsors of charities or public facilities.
Industry signage
Industrial signage is not formally an advertisement, but a public facility. Because this signage has much in common with the subject of advertising, this subject has been included in the advertising policy “Eye for Advertising”.
An industrial signage system is present at various business parks in the City of Leeuwarden. If that is the case, you cannot set up your own signage boards, but you must use the unified signage system.
If there is no industrial signage on your business park and you would like to install it, you will need an environmental permit.
Questions or need help?
For questions, more information and to apply for an environmental permit, go to the Procedure for applying or reporting an environmental permit page. When applying under ‘activities’, look for the following form: Commercial advertising – Permit application (Local Authority).
Charges
- A facade advertising licence costs €157.19 per advertisement with a maximum per application of €471.76.
- An aesthetics committee opinion costs at least €57.92. The exact costs can be found in the General Fees Regulation Rate Table.
- Distribution refund is payable for advertising objects that project more than 50 centimetres beyond the facade line. You will find the amounts in the rates table of the Municipal levy on Encroachments Regulation.
Laws and regulations
The following regulations can be found on the website Overheid.nl (local):
- Advertising policy ‘Eye for Advertising’
- Rules displays Leeuwarden
Façade advertising, roof advertising and objects on private property
You need an environmental permit to place advertising on a building or to place individual (advertising) objects on your property (such as nameplates and flags). What you must comply with is stated in the advertising policy “Eye for Advertising”.
Displays
No permit is required for displays at shops, institutions and tourist attractions if certain conditions are met. These can be found in the “Regulations for displays in Leeuwarden”.
Advertising on public land
In the City of Leeuwarden you can run advertising campaigns in many ways and have business referrals placed. The local authority has given various (advertising) companies the right to place (advertising) objects in public spaces. Placing objects in public space yourself is not allowed. A list of the various types of advertising objects is given below. Clicking on the type of object will take you to the website of the entrepreneur we currently have an agreement with.
- Abri’s:advertising in bus shelters.
- Digitale billboards: at Bedrijventerrein De Hemrik and the WTC in Leeuwarden.
- Digitale billboards:along major approach and ring roads. The entrepreneur is still working on the placement of these objects.
- Mupi’s: advertising panels of 2 m2. Combined with city maps in some locations. The entrepreneur is still working on the placement of these objects.
- Advertising displays on street lights (high): illuminated objects with references to companies and institutions in Leeuwarden.
- A0-advertising display: Double-sided advertising signs of approximately 88 cm x 120 cm on street lights and on control boxes at traffic lights. For all types of advertisers, cultural and commercial advertising. These objects are also used for cultural events taking place in Leeuwarden and local/government campaigns aimed at informing residents in the City of Leeuwarden.
Public poster pillars
Individuals, cultural institutions and other non-profit institutions can place announcements on these pillars by means of playbills or posters.
Rules
- The part below the edge of the pillars may be covered with posters.
- Intended for communications from individuals, cultural institutions and non-profit organizations (no commercial advertising).
- Please take each other into account and do not hang posters on top of other posters.
- Don’t hang unlimited posters.
- Only stick posters on the poster pillars, hanging them anywhere else is prohibited.
- Discriminatory and racist slogans are not allowed.
- Do not remove the foil.
Locations
- Shopping centre Camminghaburen
- Shopping centre Bilgaard
- Harlingerstraatweg-Poptawei
- Shopping centre Nijlân
- Shopping centre Cambuurplein
- Stationsplein
- Zuiderplein
- Arendstuin
- Vrouwenpoortsbrug
- Verlaatsbrug
- Rengerslaan (in planning)
Outdoor advertising on gullies, tiles, street/play furniture, etc.
Requests for these forms of advertising are consistently rejected, except for modest attributions of sponsors of charities or public facilities.
Industry signage
Industrial signage is not formally an advertisement, but a public facility. Because this signage has much in common with the subject of advertising, this subject has been included in the advertising policy “Eye for Advertising”.
An industrial signage system is present at various business parks in the City of Leeuwarden. If that is the case, you cannot set up your own signage boards, but you must use the unified signage system.
If there is no industrial signage on your business park and you would like to install it, you will need an environmental permit.
Questions or need help?
For questions, more information and to apply for an environmental permit, go to the Procedure for applying or reporting an environmental permit page. When applying under ‘activities’, look for the following form: Commercial advertising – Permit application (Local Authority).
Charges
- A facade advertising licence costs €157.19 per advertisement with a maximum per application of €471.76.
- An aesthetics committee opinion costs at least €57.92. The exact costs can be found in the General Fees Regulation Rate Table.
- Distribution refund is payable for advertising objects that project more than 50 centimetres beyond the facade line. You will find the amounts in the rates table of the Municipal levy on Encroachments Regulation.
Laws and regulations
The following regulations can be found on the website Overheid.nl (local):
- Advertising policy ‘Eye for Advertising’
- Rules displays Leeuwarden